This simplicity is precisely why about 84% of individuals and businesses who use infographic designs, consider them to be highly effective and marketable. However, by using an illustration, the infographic creator has turned various incomprehensible bits of information into a simple, transparent and intelligible chart. Had the same information been conveyed in words, it might not have had a similar appeal for the audience. In this infographic design, the steps which help make a business strategy successful have been listed in an explicit and methodical way. Being a purely visual medium, an infographic design is meant to break down the most complicated of details and present them for quick and clear consumption.įor instance, consider the following infographic example: This simply means that an infographic uses representative graphics like charts, bars, columns and diagrams to convey complex information like facts, figures and data, in a manner that is condensed, lucid and understandable. What Are Infographics?Īs the name itself suggests, an infographic is essentially a combination of two words – Information and Graphics. One such technique that has gained immense traction in recent times is that of Infographics. As a result, content creators have begun to use a variety of techniques to present important chunks of information in an interesting, attractive and efficient way. More and more people have started looking for well-structured pieces of readable content which are both, relevant and engaging. If text is needed to understand the basic theme of the infographic, it's not really an infographic, after all.The emergence of information technology as a major tool of communication has brought about a complete change in the way written, verbal or visual content is designed. So, an infographic relies on symbols, illustrations, and clean data visualizations to tell a story. Yet, if the texts were taken away, the images still clearly depict the general theme and key takeaways of the overarching message. This infographic, for example, doesn't rely on data to tell the story. While any data in an infographic should be visualized in the most clear and concise way, not all infographics are data-driven.

Another common misconception is that infographics must contain data. If the text takes precedent over the images, it's not really an infographic as much as a well-designed article.

This brings us to the first litmus test for what should be considered an infographic. Without the large blocks of text, this design wouldn't deliver the same message to each viewer. Did the images make sense and tell a clear story? Unfortunately, the images require the text to make any sense of things. Now, let's take out all of the text other than headlines. To clear up some confusion, here's an example of what I mean. Today, though, a lot of designs are released as infographics when they're actually dressed-up articles where the images compliment the text and not the other way around. An infographic compiles universal symbols, illustration, and data visualizations with short-form texts to tell a cohesive story. Did you know that nearly 10,000 infographics are released online everyday? The problem is, despite being called one, a lot of these designs aren't actually infographics.

Infographic designs